Ecwid ecommerce platform has launched ShopApp, which lets retailers to make their own, branded mobile apps for iOS and Android phones. Now Ecwid store owners are able to get mobile apps not spending time on developers and without writing a single line of code.

Before ShopApp, offering a native ecommerce app was unthinkable for any small business. They needed to hire developers or spend a lot of time themselves, work with Google Play and AppStore to publish their app, sync them with the online store, and maintain it with updates. ShopApp significantly simplifies that task, enabling more and more businesses to reach their customers on mobile.

Using the app, created with ShopApp, customers can checkout with Apple Pay or Android Pay, and have access to mobile-exclusive features such as push notifications and geography-based promotional items. Due to all these reasons, ShopApp provides a seamless omnichannel ecommerce solution.

ShopApp’s launch is extremely valuable, because now the web is shifting to mobile, and in 2014 42% of all mobile sales generated by the leading 500 retailers came from mobile apps. Also, more than 2 billion consumers will complete a mobile commerce transaction by the end of 2017, says Juniper Research.

“With ShopApp, Ecwid is making a huge leap in how native ecommerce mobile apps are created and operate for smaller retailers globally,” said Ecwid President Jim O’Hara. “Similar to how the dramatic innovation in web development introduced by DIY sitebuilders like Wix, WordPress and Weebly democratized website creation, Ecwid now allows our merchants to create their own ecommerce apps instantly.”